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Saket Deshmukh
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The Rule of 40: The “Are You Okay?” Test for SaaS Companies
If you’ve ever looked at a SaaS company’s financials and wondered, “Is this thing a business or a very expensive hobby?” — congratulations, you’re ready for the Rule of 40. This delightfully simple formula tells you whether a SaaS company is “healthy,” “survivable,” or “should probably stop burning investor money like it’s firewood in Manali.” So… What’s the Rule of 40? It’s basically SaaS yoga: Growth rate + Profit margin ≥ 40%. That’s it.If the total hits 40 or more, the c
Saket Deshmukh
2 days ago4 min read
OKRs Reveal what your company is actually doing!
Most teams use OKRs (Objectives and Key Results) to set goals.But here’s the truth — OKRs don’t just tell you what you want to achieve.They quietly show you who you are as a company. They show if you’re focused on looking good or actually getting better. Let’s look at what that shift really means. 1. From “We Must Look Good” → “We Must Do Better” Some teams make numbers look perfect.They only track things they can control and present reports that make everyone feel safe. Bu
Saket Deshmukh
Oct 173 min read
Farmer vs Hunter Mentality: Why the Usual Success Advice Doesn’t Work for Everyone
Ever wonder why morning routines, productivity hacks, or goal-setting frameworks seem to work wonders for some people—but feel like a...
Saket Deshmukh
May 164 min read
Sometimes, It Makes Sense to Reinvent the Wheel
We’re often told “Don’t reinvent the wheel.” But sometimes, that’s exactly what you should do. Reinventing the wheel isn’t about ignoring...
Saket Deshmukh
Apr 152 min read
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