top of page
Saket Deshmukh
Search
Hiring
Why Small Teams Often Win — And Why Founders Keep Falling for the Opposite One of the quiet joys of working with small businesses across borders is noticing how similar founders are, no matter where they operate. Industries change. Countries change. Currencies change. But founder psychology rarely does. The owner of a Nursery business in USA wrestles with the same temptations as a founder in Mumbai. A manufacturing entrepreneur in Dubai makes the same emotional mistakes as a
Saket Deshmukh
Apr 165 min read
The Rule of 40: The “Are You Okay?” Test for SaaS Companies
If you’ve ever looked at a SaaS company’s financials and wondered, “Is this thing a business or a very expensive hobby?” — congratulations, you’re ready for the Rule of 40. This delightfully simple formula tells you whether a SaaS company is “healthy,” “survivable,” or “should probably stop burning investor money like it’s firewood in Manali.” So… What’s the Rule of 40? It’s basically SaaS yoga: Growth rate + Profit margin ≥ 40%. That’s it.If the total hits 40 or more, the c
Saket Deshmukh
Dec 3, 20254 min read
OKRs Reveal what your company is actually doing!
Most teams use OKRs (Objectives and Key Results) to set goals.But here’s the truth — OKRs don’t just tell you what you want to achieve.They quietly show you who you are as a company. They show if you’re focused on looking good or actually getting better. Let’s look at what that shift really means. 1. From “We Must Look Good” → “We Must Do Better” Some teams make numbers look perfect.They only track things they can control and present reports that make everyone feel safe. Bu
Saket Deshmukh
Oct 17, 20253 min read
Farmer vs Hunter Mentality: Why the Usual Success Advice Doesn’t Work for Everyone
Ever wonder why morning routines, productivity hacks, or goal-setting frameworks seem to work wonders for some people—but feel like a...
Saket Deshmukh
May 16, 20254 min read
bottom of page
